Casting was the real challenge, it wasn’t just finding interesting stores

The agency wanted a testimonial shoot with real shop owners across Europe, so the challenge in this project was the casting.

It took us the better part of three weeks in three different countries to complete this part of the mission. And as if that was not tough enough finding those nice and interesting stores, they also had to be accepting AMEX TC for at least a year.

Once the client agreed on the shops and owners, the photo shoot was done in a week. We flew in the photographer and agency team from one prepared location to the next: Florence, Paris, Seville and Tarifa.